Coca-Cola: The Good The Bad and The Human Rights Violations
Over the past few years, Coca-Cola has made a concerted effort to promote the company’s commitment to sustainability and community empowerment. However, a new documentary, “The Coca-Cola Case” accuses the multi-national corporation of working with Columbian para-military agents to assassinate union leaders in Columbia. Click read more to read the full story and catch a clip from the eye-opening new documentary.
Directed by German Gutierrez and Carmen Garcia of Argus Films, The Coca-Cola Case follows the story of lawyers Daniel Kovalik and Terry Collingsworth who utilize an over 200 year old Alien Tort law to sue Coca-Cola company for human rights abuses. The film also follows, Ray Rogers, founder of the Stop Killer Coke campaign. Through his website www.killercoke.org, Rogers documents numerous accusations of human rights abuses, corruption and assassinations of workers connected to The Coca-Cola franchise.
The release of The Coca-Cola case by the National Film Board of Canada comes right as Coca-Cola finishes a highly publicized sponsorship of the Hopenhagen Campaign during the United Nations Framework Convention on Climate Change held in Copenhagen Denmark this past December, 2009.
The whole city of Copenhagen was taken over by thousands of advertisements, special events and concerts boldly pledging “Let’s turn Copenhagen into Hopenhagen“. The “Hopenhagen” campaign is listed on www.hopenhagen.com as, “a movement generated by the International Advertising Association representing the global advertising industry in support of the United Nations.” The stated goal of the campaign is to build public support for international agreement and actions to combat climate change. The Campaign is sponsored by a number of multi-national corporations from Siemens, to BMW to the Gap and touts on the official site “….by solving our environmental crisis, we can solve our economic crisis at the same time.”
The release of the Coca-Cola Case comes right at the time that more and more non-governmental organizations are calling for increased attention to corporate accountabilty for on-going human rights and environmental violations even as the corporations promote the need for a Clean Energy Economy.
During COP15 groups such as Avaaz.org and Friends of the Earth held actions to shed light on what many groups are calling the corporate “greenwashing” of climate negotiations. The fact that the United Nations was involved in a strongly corporate sponsored campaign sparked enhanced concern for some over the legitimacy of the current climate negotiations. Blogger and environmental philosopher, Keith Farnish writes on his blog, The Unsuitable Blog (thesietch.org), “….has the United Nations gone corporate and made the 2009 Copenhagen Summit a front for business as usual….?” This accusation feeds in well with the aftermath of the Climate Negotiations that led to developing nations accusing the richest nations such as the US and the European Union of trying to bully the negotiations. Farnish has been posting comments on the Hopenhagen blog and facebook group since the campaigns launch in June of 2009 hoping to lead conversations on his adverse thoughts on corporate sponsored climate solutions only to find the messages erased almost immediately.
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Tags: Greenwash alert
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